Indirect Benefit Of Meta Description Tag To SEO

August 8, 2015
On Page Assistant

Meta Description

There are many factors that influence a website’s SEO, and the meta description tag is possibly one of the most misunderstood. It does not directly affect SEO but it can influence potential visitors who are viewing their search results to click through to a site. The meta description tag is shown beneath the title of the page in search results, and can often be the deciding factor for someone who is considering whether or not they want to click on the link.

Some people misunderstand what the meta description is used for, and simply fill the field with as many keywords and positive adjectives as they possibly can. However, doing this actually hurts the page’s ranking in the long run, as potential visitors see the nonsense written in the meta description and consider that result low-quality and find another site to visit. The meta description is the website’s first impression on a potential visitor, and if it is not a quality first impression, that visitor will likely never visit the website.

When a page does not have a meta description or meta title, or has one that is not written well, the visitor is less likely to click on the link in their search results because the page seems less appealing than those that do have a quality meta description and title created specifically to draw them in to the site. Simply taking the time to write a few sentences can make a page seem far better when listed alongside other search results, bringing even more visitors and more business to the website. This improves the on-page SEO of a website and can indirectly contribute in ranking in search engine results.

A quality meta description can entice a potential visitor to click by convincing them that the link will lead them to a website that will answer their question satisfactorily. It has been one of best practices known in the field of SEO to take this as part of the most important considerations. Tailoring the meta description tag to a specific query can help that page get more traffic for that search term. Because each meta description and meta title can be tailored to a specific search term, each page on a website should have its own specific meta description and meta title.

By convincing more people to click through to the website, the meta description tag and meta title can indirectly benefit a website’s SEO in the long term by improving the site’s click-through-rate. By improving the click-through-rate, the page can rank better in search engine results. Because of this, taking the time to write quality meta descriptions and meta titles is most definitely worth the time in the long run. Quality meta descriptions do not directly contribute to SEO, but they are very valuable factors that can indirectly influence the SEO of a website.

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