Importance Of Keyword Research When Writing User Friendly Content

November 18, 2015
On Page Assistant

User Friendly Content

About a decade or so ago, stuffing web content with specific keywords was the norm. However, factors that determine the importance of content have evolved a lot since then including user friendly content. While writers know the basics of search engine optimization, they are not familiar with all of its aspects. For a writer to properly come up with user friendly content, he must be able to understand the meaning of SEO friendly content; keywords and their density; types of keywords including long tails; and semantic relevance.

Technical phase

Keyword research can be used across the different stages of online venture. For instance, you need to do keyword research before deciding what domain name to pick or planning your content structure. You need to know what people type on Google, Yahoo, Bing and other search engines so you can create a valuable web copy for them. It basically involves what you put up during the technical phase of your site, i.e., building your website and its pages.

On-page SEO phase

All the keywords you have come up will also be needed during your on-page SEO stage. The latter has been known as the first step to getting found on the web. And because you want to serve great content to people who have questions on their minds, you now want to scatter these keywords across your pages. You will want to place these on your meta title, meta description and meta keywords tag so that it will be easier for the search engines to know what your page is all about. That’s basically the beauty of on-page SEO. With the right implementation of your meta data, you are able to assist the search engines in interpreting your content.

Off-page SEO phase

Moving from the technicalities, you can also very well use of your keywords when you start promoting your website off-page. Today, more than ever, it does not become wise to promote off page across many websites using the same set of keywords. As much as you want to have more relevant keywords to make a rich content to grab the attention of your audience, you also need to see variety of keywords to link to on your SEO campaigns.

Analyzing behavior of the visitor

Search engines deliver a page of results when an individual searches for a specific keyword or key phrase. They employ algorithms that checks how long an individual stays on a site after visiting it. If the visitor clicks on the back button within a few seconds and visits another website for the same keyword, it indicates that the first site does not contain informative content. The amount of time a visitor stays on a site plays a huge role in determining its SERP (search engine result page) ranking.

Spam and Panda

Providing latest information to visitors

In order to be successful, a website needs to provide precise information an individual is searching for. Including specific keywords instead of broad based ones plays a large role in achieving this goal. If your site promotes mobile phones, it should contain user friendly content… updated regularly to provide visitors information about the latest brands of mobile phones available and their features. This ensures that they will bookmark your site and visit it regularly.

Formatting and other aspects

In establishing a really great content, one should be able to format the content in such a way that it would be easier for people to understand every piece of information. You might want to break up the text into small chunks; use bulleted points; ensure that the text has no typographical or grammatical errors; borrow an idea from another site without resorting to plagiarism; and include rich media that are relevant to you content.

Are there others things you want to add in building a user-friendly content? I’d love to hear your thoughts in the comments section.

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